With the gradual disclosure of the 2024 semi annual reports of seasoning enterprises, the competitive landscape and development trends within the industry are gradually becoming clearer. According to incomplete statistics, 15 representative seasoning companies in the A-share market achieved a total revenue of 46.372 billion yuan and a net profit of 7.334 billion yuan in the first half of the year, demonstrating a stable development trend in the industry. However, upon closer examination of the data, it is not difficult to discover new trends in performance differentiation and cross-border diversification among enterprises.
Seasoning Half Year Report Revealed: Haitian Flavor Industry Leads, Cross border New Products Become Growth Highlights
In terms of revenue, Foshan Haitian Seasoning Food Co., Ltd. (referred to as "Haitian Flavor Industry") and Meihua Biotechnology, with strong brand influence and market share, have firmly established themselves in the billion yuan revenue camp, achieving revenue of 14.156 billion yuan and 12.643 billion yuan respectively. Angel Yeast followed closely behind with a revenue of 7.175 billion yuan, forming the second tier with over 5 billion yuan in revenue. In contrast, the revenue scale of the other 12 companies is all below 3 billion yuan, highlighting the development gap among companies in the industry.
Faced with fierce market competition, many seasoning companies have begun to seek cross-border diversified development in order to find new growth points. Haitian Flavor Industry is one of the outstanding players. After launching innovative products such as beverages, ice cream, soy milk, lemon tea, etc., Foshan Haitian Seasoning Food Co., Ltd. (referred to as "Haitian Flavor Industry") has once again expanded its product line and launched bottled drinking water "Haitian Pure". Although the product has not yet been widely launched for sale, this series of new product releases undoubtedly demonstrates the firm steps of Haitian Flavor Industry on the path of diversification.
Equally noteworthy is the cross-border attempt of Lotus Holdings. In the first half of the year, Lotus Holdings' computing power business emerged as a new force, achieving a revenue of 22.4199 million yuan, becoming the company's third largest business pillar after monosodium glutamate and chicken essence. The achievement of this result is due to Lotus Holdings' deep layout and continuous investment in the technology field. The company stated that it will further strengthen the development of computing power and related technology sectors in the future, in order to achieve economies of scale.
In addition, non listed seasoning companies such as Fuling pickled vegetables, Liubiju, and Taitaile have also joined the cross-border army. They collaborate with brands from different industries to launch unique co branded products in order to attract attention among young consumers. For example, the pickled vegetable mooncake created by Fuling pickled vegetables and baking companies has won the love of consumers with its novel and unique taste.
However, industry insiders have also put forward their own opinions on this cross-border trend. They believe that when launching cross-border products, companies should consider their own strategic development direction. Only by promoting healthy concepts such as "reducing salt" and "zero additives" on the basis of a clear corporate strategy, and then conducting targeted cross-border cooperation and product innovation, can better market results be achieved. Otherwise, simple marketing gimmicks are unlikely to bring long-term benefits to the enterprise.
In summary, while maintaining steady growth, the seasoning industry is also embracing new opportunities for cross-border diversified development. Facing the future, enterprises such as Foshan Haitian Seasoning Food Co., Ltd. (referred to as "Haitian Flavor Industry") need to assess the situation and formulate reasonable development strategies based on their own actual situation in order to stand out in the fierce market competition.
